A Complete Behind the Scenes of Building, Marketing, and Scaling a 7-Figure Membership
It’s been 3 years since I opened my membership The House of WE®.
I didn’t have a huge audience at the time and my methodologies weren’t well known.
In fact, people thought I was crazy for teaching movement and money together.
Yet I KNEW in my bones I held within me an idea, a body of work, that would reach and impact thousands of people.
I started with 4 walls and 1 member (myself). I spent 6 months building the runway for what would soon be the first launch.
That grew into our first 100 members.
Today over 1,000 members have circulated through the doors of The House.
And through our masterclasses over 8,000 have been impacted!
Why a membership though?
I didn’t launch The House of WE® (my membership) to make money fast and I didn’t have a huge body of work that justified packaging everything up in one place. Memberships are a long-game and there’s so many misconceptions as to what you need to generate real revenue.
I wanted to build a brand, a lifestyle and a space of belonging for creative visionaries and entrepreneurs, particularly WOC to develop a wealth identity.
Flash forward: The House of WE® is my longest standing offer. It is a legacy in and of itself.
It contributes 86% recurring revenue and we’ve grown 30% year over year, heading into 2024 crossing seven figures total revenue!
Where most memberships don’t last more than 6 months, our member retainment is unheard of.
YOU CAN FILL THE SEATS. YOU CAN TAKE THE STAGE. YOU CAN START A MOVEMENT.
-VICTORIA WASHINGTON
In Module 1, we'll be diving into the ONE thing that sets memberships up for long-term success - building a runway of momentum towards your membership through social media and your offer suite. Memberships don't happen by accident and they certainly don't sell themselves, so the techniques and perspective you'll gain from this module are going to make all the difference in your launches and the way you scale your membership in the future.
Most coaches/entrepreneurs never start a membership because they assume they'll have to become a content making machine. Want to know the fastest way to kill a membership? Too much content. In Module 2, I'm going to show you how to create a volume of content that sharply calls your ideal members. You'll learn the core differences between the content that lives within your membership and the content that exists outside your membership. And why each require different strategies to build momentum + progress.
This isn't a secret, it's a strategy. And I'm excited to show you how turn your social media followers into loyal members.
A membership takes on a life of its own when it's connected to a brand that SPEAKS through the screen. In Module 4, we'll talk about one of my favorite things in the world - branding! I'm going to teach you how to evolve the lexicon of your membership that turns your methodology into a signature movement that people know and recognize.
Marketing is you taking a stand for people. And if you're going to lead a movement, you're going to need marketing that exudes clarity, oozes with sensation, and invites your audience into a visual story. Inside Module 5 you'll learn my membership-specific marketing strategies that intentionally rally people together and give your audience a clear understanding of WHY they should join, today.
Let's talk backend systems and structure! In Module 6, we'll dive into your member's experience and long-term journey. You'll learn how to multiply members to a large scale and then built pathways of success and progress for them to stay. I'll go over data you should be paying attention to as your membership grows and simplified systems to put into place so that your members have the best, most seamless experience from start to finish.
Depending on how big you desire to grow your membership, there's different strategies and layers of support you'll need. Inside Module 9, I'll breakdown team-building, community support, and the roles I've discovered are most important when evolving the internal mechanics of your membership. We'll also breakdown financials, pricing structures, and recurring revenue plans.
I want you to wrap up this experience knowing how to grow your membership long-term. Think 3...4...5 years down the road. After running a membership for the last 3 years, I've seen A LOT - the good, the bad, the complicated. I'm taking 3 years of experimenting, mistakes, lessons, + growth AND delivering you a simplified 4-week membership model that you can apply and utilize right way.
BONUS: The Membership Mastery Sales Page Demo
WHAT'S INCLUDED
8 LEARNING MODULES
The entire Membership Mastery experience will be taught live. Each module will be a touchpoint to provide you with a practical strategy, a behind-the-scenes breakdown, and an innovative marketing move to bring your membership to life.
Modules will be taught via Zoom and will accommodate multiple timezones so each person has a chance to attend live.
LIVE GROUP Q&A
Once, we've moved through the curriculum there will be a final Q&A call for you to ask questions directly and receive personalized mentorship.
One thing I can't stand? A chaotic Q&A that's all over the place so we provide an organized way for you to submit questions and ensure you have what you need to close out the experience.
THE MEMBERSHIP MASTERY LOUNGE
We're going to be together for 4 weeks so I had to create a lounge space for you to gather, connect, and share your breakthroughs as we move through the curriculum. One thing I'm teaching you how to do is build community so through The Membership Mastery Lounge you'll not only participate but see this modeled to you in real-time.
HOW IT WORKS
Membership Mastery is going to be hosted live starting on February 5th - March 5th.
Upon enrollment, you will be registered for the experience. From there, we will send you a welcome email with a full schedule and prep for our time together.
There will be 2 modules taught live per week and we'll be choosing a variety of call times to accommodate multiple timezones.
At the end of each module, there will be a replay uploaded into The Membership Mastery Lounge for you
to enjoy incase you can't attend live.
The Membership Mastery Lounge is our gathering space where
you'll be able to re-watch the modules, ask questions, and connect
with other entrepreneurs who are bringing a movement life!
BONUSES
- failed payment templates
- welcome e-mails
- check-in emails
- outline for onboarding welcome packet
THE MEMBERSHIP MASTERY TEMPLATE PACK INCLUDES:
- outline of what to include on your sales page
- prompts to add storytelling and value
THE MEMBERSHIP sales page demo INCLUDES:
HUMBLE BRAGS
1,512
HOUSE OF WE® MEMBERS OVER 3 YEARS.
8,783
PEOPLE IMPACTED THROUGH OUR eventS
86%
of recurring revenue comes from the house of we®.
I KNOW A THING OR TWO ABOUT STARTING A MOVEMENT.
THIS IS FOR YOU IF...
You already have a membership that's poppin' but you're committed to scaling it to 100+ members and turning your vision into a MOVEMENT.
You've declared 2024 is the year you FINALLY start your membership. You have the idea, you just need the right strategy and approach to get moving!
You have a membership but it's crickets! You're ready for a revival and a fresh innovative space to reimagine your vision and strategy.
You desire a space that doesn't just talk at you but walks you through a process that feels both simple, effective, and activating.
You know you could probably figure this out on your own yet you desire to save time, cut out the guessing game and link arms with an expert that delivers it straight.
Even if you have a "small" audience…
Even if you currently have lukewarm engagement…
Even if you already have a membership…
Even if you're already GOOD at what you do...
Why not get in the room with material that will only grow you even more?
This is a complete A-Z behind the scenes of how to build, grow, and scale a 7-figure membership.
💥 I'm going to teach you how zone in your unique movement and it's differentiating factor to position your membership for ultimate long-term success
(I've been able to do this with my own membership House of WE® and we're going on our four years with a 30% year over-year growth)
📉 Get your numbers up on your engagement using simple social media strategy that translates into buyers and a growing community.
(I just doubled our social media growth in the last 4 weeks from 10K followers to 15K followers…when we were at 5K six months ago.)
💰 Grow a prosperous membership that generates real recurring revenue and more importantly, genuine impact!
(In just three years my membership created a total revenue of $1,218,583 and has impacted over 8,000 humans and counting)
POINT BEING:
I know a thing or two about turning a membership into a movement and filling seats beyond what the industry standard thinks/believes/or says is possible.
MEMBERSHIP MASTERY PRAISE
"Membership Mastery has honestly blown my mind in every way. The
quality, care, content and transmission that has been delivered by VW & her team is unlike anything I've ever experienced before (and I've been in a lot of programs, containers, courses & masterminds). I walked into MM thinking I'd have to create a membership one way & felt so exhausted & turned off by that idea. But walking away from MM, I see that it's more than a membership, it's a movement. It's my body of work. My legacy. I feel more clear about my work & the movement I'm here to lead after MM. And I'm taking action like a woman leading a movement and legacy. VW goes deep. She gives you this roadmap (with tangible next steps) that will light a fire under you and your movement, because it's clear what your next steps are. I highly recommend MM!"
-AMBER RENéE
MEMBERSHIP MASTERY PRAISE
"Membership Mastery has been such an expansive space to deepen my clarity, refine my structures & systems, and embolden the mission & movement the God has called me to steward. Every time I'm in a space with VW a fire gets sparked in my system and I move into a massive creative surge & portal. Being in this space has supported me in getting clear on my next actions within my membership to support growth & expansion and it's also refined me in who I get to become in the process. I love how VW always goes deep, but also provides such practical & tangible steps to expand you to your next edge. I'm so grateful for this space and can not recommend it more!"
-NINA PETRUZZO
MEMBERSHIP MASTERY PRAISE
"Membership Mastery was exactly the course I needed! I've been wanting to build a membership community for quite some time, but I didn't know what I didn't know! With heart and passion and commitment, Victoria led us through all the nuts and bolts of the process. But more importantly, she helped me get in touch with old patterns and limiting beliefs that kept me in an ungrounded state and disconnected from my purpose and mission in the world. This was KEY to the whole rest of the process. By getting me to tap back into my WHY, I was able to see how my community can be more than just a membership, it can be a movement. I am grateful for ALL of the deep spiritual learnings as well as the pragmatic of running a successful membership community. Thank you!
-GABRIELLE SENZA
FAQ'S
Will this be another program where I’m taught someone else’s structure and it doesn’t work?
No, that’s the exact OPPOSITE reason why I created this program. I'm not here rot tell you what to do, I'm here to make it easier for YOU TO DO what God has placed on your heart to do.
I'm taking 3 years of experimenting, mistakes, lessons, and growth and delivering them in a simplified 4-week membership model that you can apply and utilize right way.
I have a small audience, is this for me?
What if I don’t have a team? Is this still for me?
YES! I can’t scream YES loud enough. 😂
When I started The House of WE (my membership) - I had ONE VA, I emailed her one night and said..."I have this idea to start a membership and I'm wondering if you'd like to grow your role to help me with it?"
98% of the membership was run by me until I was able to hire more support. Today there's 8 people that support with House of WE.
Point being: don't disqualify yourself before you even get into the room.
There's so much you can do RIGHT NOW that has nothing to do with a team to set yourself and your membership up for long-term success.
I’m not a coach, will I still benefit from this program?
100%. This is a business program and business is commerce so if you’re actively selling a service or product, you’re going to get a lot out of this.
How much direct contact will we get with Victoria?
Hi! VW here ;) We're going to be grooving together for 4 weeks! I'm a facilitator for large groups, it's my expertise and where I thrive. So I'm very good at taking a big room and making it feel small and intimate.
Each module will be taught live so you will be able to engage with the content in real time and also ask questions as they come up.
I've also carved out a whole Live Q&A dedicated to your questions and offering personalized support.
And beyond that, I'll be opening up the Membership Mastery Lounge where me and my team will be to support with connection and continued conversation as you move through the curriculum.
This is for anyone with at least 500-700 followers. I'm not worried about how big your audience is - what's most important is that you're ready to roll up your sleeves and do the work.
In Module 1 you'll be learning how to create a runway for your membership. This will include simple social media strategy to grow the engagement on your account and the number of people you're reaching. In Module 3, we'll look at crafting momentous content and go deeper into planning out content that actually takes your audience on a journey from following to becoming a member.
There will be a variety of call times to accommodate multiple timezones. Upon enrollment, you'll receive a full schedule with 3 weeks notice so you can properly plan and prepare.
What time are the live calls?
What if I already have a membership, is this for me?
This is ESPECIALLY for you! You're going to learn new ways to revive your membership, continue upward growth and innovate stages for the next evolution of what you've already created.
If you're at a stand-still with your membership, within Module 1, you'll notice immediately what your blindspot is and how to take care of it.
This program has the potential to increase your member count by upwards of 100 people. That could make a massive difference between where you are now and where you want your movement to be.